CyclePod is an IoT device that encourages busy cyclists to make time in their schedules for riding.
Craft a complete and consistent out-of-box experience for a new personal in-home device.
Craft a complete and consistent Out of Box Experience for a new IoT device which results in behavior change for the user.
I carried out primary research, created 30+ concept worksheets, designed wireframes, and made screen mockups. For concept execution, I created a screen-based prototype, constructed a physical device, designed branding and packaging, and shot a promotional video.
Craft a complete and consistent Out of Box Experience for a new IoT device which results in behavior change for the user.
Individual
Design Research, Visual Design, Branding, Prototyping, Storytelling, Filmmaking, Video Editing
Haakon Faste
Design Research, Visual Design, Branding, Prototyping, Storytelling, Filmmaking, Video Editing
Process
RESEARCH
How often do you ride your bike?
What do you dislike about riding?
Do you ride just for fun or as transporation?
How do you navigate before/while you ride?
Won't ride his bike anywhere new unless he has someone ahead of him he can follow
Often ends up with low tires from riding on roads that are in bad condition
"I enjoy riding, but I'm so busy with school I forget to make time for it—even if I do have an hour or two in between classes."
Hates riding in the rain because he’s never prepared and always ends up getting wet
Loves to go mountain biking and trail riding but has to keep two bikes to keep it up
SYNTHESIS
Finding time to ride is a bigger painpaint for recreational cyclists than on-road navigation.
IDEATION
Starting out broad and generative I worked through brainstorming ideas, sketching out product forms, and exploring visual styles, and then narrowed down to more refined concepts by wireframing UI screens, defining product branding, and storyboarding the FTUE.
Using a variant of brainstorming called Cheatstorming, I generated dozens of unique ideas for products and services formatted into IDEO-inspired concept sheets. Then, through peer review, I narrowed down concepts based on alignment with the project insights.
Ride-minder
A self-driving miniature bike
A personal desktop assistant which notifies you when you have some spare time to go out and ride, and reminds you when your bike has been idle for too long.
Bike Moods
Ride your bike to keep it happy
A device which encourages you to have a more personal relationship with your bike and make a more selfless committment to riding on a regular basis.
Sleek, Modern, Intuitive
The main controls of the device TURN and PUSH are reflected in the final design of the logo
PROTOTYPING
Process